Customer operations centers
Bring product usage, analytics, CRM records, and internal data into one operating view for the people responsible for the customer.
- Live dashboards
- Scheduled reporting
- Questions over data
For internal builders
Turn the process you own into software your team can run.
Build exact-fit software for your own operation on your schedule. You design the system, and Swirls validates, deploys, and runs it.
Own the process
Design the system
Ship in days
Fast delivery
Change in source
Runtime managed
What you can build
Build the software the operation has been waiting for.
Start where work crosses systems, packaged software forces a compromise, or a critical process still depends on someone moving information by hand.
Internal applications
Replace the spreadsheet, inbox, or packaged product that almost fits with an application built around the way your team actually works.
- Intake and approvals
- Quoting and scheduling
- Operational portals
Background operations
Qualify demand, keep systems in sync, assemble reports, and route exceptions to the right person automatically.
- Lead qualification
- Data synchronization
- Durable workflows
One operational system
The interface and the background work belong together.
The application shows the state of the operation while workflows keep it current and agents answer questions or make judgments through the same data, connections, access, and release.
People see what they need
Dashboards, forms, portals, reports, and chat make the operation usable.
The system stays current
Schedules, webhooks, and application actions move data and work in the background.
AI enters where judgment helps
Give people conversational access or let an agent handle an ambiguous step while deterministic workflows control the rest.
internal-operations.swirlsone project
applicationTeam interface
workflowSync, qualify, and report
dataCustomer and process state
connectionsClerk · PostHog · Attio
accessIdentity and policy
agentsQuestions and judgment
The build loop
From process knowledge to running software.
After you understand the operation, Swirls shortens the path from system design to a valid production deployment.
- 01
Start with the process you own
Choose work you understand end to end: its inputs, decisions, exceptions, users, and expected result.
- 02
Describe the complete system
Use your coding agent to define the application, data, integrations, workflows, access, and agent behavior together.
- 03
Connect the real operation
Authorize the systems your company already uses and validate the project before anything reaches production.
- 04
Deploy, observe, and improve
Ship one immutable release, see what ran, and change the source when the business process changes.
$ swirls doctorpassed
Definitions resolve
Schemas agree
Connections are scoped
Access policy is valid
Deployment is ready
Your coding agent writes constrained definitions. Swirls checks the complete project before it deploys and runs.
After the demo
Own the system while Swirls runs the stack.
You decide what the software should do, and Swirls handles the runtime, deployment, and operational machinery behind it.
Reviewable source
The system lives in files your team can inspect, review in a pull request, and keep with the rest of its technical work.
Scoped access
Connections, policies, and permissions stay explicit instead of disappearing into glue code and scattered configuration.
A record of every run
Use traces, deployment history, and audit records to answer what ran, which tools it used, and where it failed.
Managed operation
Swirls runs the application and execution infrastructure. You keep responsibility for the process and the system design.
Built inside a SaaS company
A technical VP of Operations built one customer operations center around the work the company already needed to run.
One operating view of every customer.
Product usage from Clerk, analytics from PostHog, and internal database records flow into Attio and a Swirls-managed database. Sales, support, and the CEO can inspect the same customer state through dashboards and chat instead of asking Operations to pull the data together by hand.
Three sources
Usage, analytics, and internal product data stay consolidated.
Every Tuesday
An investor report reaches the CEO automatically.
One system
Data movement, reporting, dashboards, and chat share one project.
Common questions
Before you build it yourself.
- Do I need to be a developer?
- You need enough system-design skill to describe the process, its data, and its failure cases. Today, you author with a coding agent such as Claude Code, Codex, or Cursor; Swirls gives that agent the language knowledge and validation loop it needs.
- Is this just workflow automation?
- A project can combine an interactive application, deterministic workflows, managed data, integrations, access policy, approvals, and agents. The operation determines which parts belong in the system.
- Does every project need an application?
- Workflow-only and agent-only systems are complete when they solve the job. Add an application when people need to enter information, review work, see the operation, or collaborate.
- Where does AI fit?
- AI adds judgment, conversational access, and flexible interpretation where the process benefits from it. Deterministic steps handle the rest, so the business process stays in charge.
Start with the process you understand best.
Turn one operation into software your team can use, review, and improve while Swirls runs the application stack.